Heavenly Surpasses 100,000 Facebook Fans

10 January 2012
Resort Launches Next Heavenly Angel Search Via Social Media
Heavenly Mountain Resort, Calif./Nev. – January 10, 2012 – Heavenly Mountain Resort is realizing just how nice it is to be liked, especially by more than 100,000 people.
With more than 100,000 ‘likes’ on Facebook, Heavenly Mountain Resort now has the second-largest fan base among any ski resort in the world. Heavenly reached the 100,000-mark on December 30 at 9:58 a.m.
“With social media being such an integral part in communication these days, we are very excited and proud of this milestone,” said Pete Sonntag, Heavenly’s general manager. “We think this speaks a lot to how our guests feel when they visit Heavenly and the positive experiences they take away from their time on the mountain.”
Using Facebook, Heavenly has engaged fans through various contests, prize giveaways and photo, video, and blog postings. Heavenly has also taken advantage of Twitter, using @skiheavenly to update followers on current mountain conditions, lift statuses, and recent photos.
In December, Heavenly used Facebook to launch the next Heavenly Angel search, an online campaign that allows contestants to submit entries and photos virtually. The field will be narrowed down to 10 with the top four being determined by Facebook voters. The top four will win a trip to Heavenly Mountain Resort and a professional photoshoot.
The next Heavenly Angel will be determined by the most number of Facebook votes and will be featured in a 2012/13 Heavenly advertisement and as Freeskier Magazine’s Gear Girl in the 2012 Buyer’s Guide.

About Heavenly
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States.  One of the largest resorts in North America, Heavenly spans 4800 acres, climbs to Lake Tahoe’s highest elevation at 10,067 feet and features than 94 trails for every level of skier or snowboarder. For more information on Heavenly Mountain Resort, please visit www.skiheavenly.com or call 800-HEAVENLY.

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly and Northstar in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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Sally Gunter

Senior Communications Manager
Email: sgunter@vailresorts.com
Phone: 9707543001
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