Lake Tahoe’s Only True Three-Mountain Season Pass Accessing the Best of Tahoe Resorts On Sale Now

12 March 2013
· Starting at $389, Skiers and Snowboarders Can Access Over 10,000 Acres of Skiable Terrain and Tahoe’s Most Diverse Winter Resort Experience
· Buy the Tahoe Value Pass or Tahoe Local Pass Before April 14th and Receive Six Buddy Tickets for Skiing and Riding with Friends All Season Long
· Turn in Your Lift Ticket this Spring and Get Credit Towards Purchase of Next Season’s Tahoe Local Pass and Tahoe Value Pass

BROOMFIELD, Colo.– March 12, 2013 – With access to more than 10,270 skiable acres at three premier mountain resorts—Heavenly Mountain Resort, Northstar California Resort and Kirkwood Mountain Resort—Lake Tahoe’s only true three-mountain season passes provide season-long access to the most diverse and quality experience Lake Tahoe has to offer.Starting today,Lake Tahoe skiers and snowboarders can lock in the lowest guaranteed price on a season pass for the 2013-2014 winter season (www.bestoftahoe.com) for as little as $389. Vail Resorts is selling its popular ski and snowboard season passes beginning today, offering the best value and the most resort access that the ski industry has to offer on one season pass.
 
“With more than 10,000 skiable acres of terrain on one pass, skiers and snowboarders can have access to the best of Tahoe, from the views of Lake Tahoe atop Heavenly Mountain, Northstar’s spectacular groomed terrain and Kirkwood’s steep and challenging slopes, all on one season pass at a great value,” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. “All of Vail Resorts season passes give our guests the flexibility to choose what pass product is right for them based on which resorts they prefer and how much they plan to ski and ride next season. We encourage all of our guests to purchase their passes in the spring to take advantage of the lowest guaranteed price for the next winter season.”
 
With three completely unique resort experiences, at locations on both the North and South shores of Lake Tahoe, as well as just outside the basin, the diversity guests receive with the Vail Resorts passes is unmatched. Northstar offers Tahoe’s premier luxury experience in a family-friendly atmosphere. Heavenly offers a completely unique high-energy vibe that the South Shore is known for, and Kirkwood is famous for its authentic, big-mountain ski and ride experience.
 
Since 2010, Heavenly, Northstar and Kirkwood have poured more than $78 million dollars into the guest experience, building new lodges and attractions, installing new lifts, cutting new trails, adding EpicMix and other technology improvements, as well as putting important resources into maintaining the resorts at the high levels for which they are recognized.
 
With the two largest snowmaking systems on the West Coast at Heavenly and Northstar, and Kirkwood receiving the most annual snowfall in the Sierras, pass holders can count on the resorts opening on time with fantastic snow surface conditions.
 
“No matter how you do the math—capital improvements, service, terrain variety and technology that enhances the guest experience—at Lake Tahoe, there’s just no better experience or value than what’s provided by Heavenly, Northstar and Kirkwood,” Lynch said.
 
The following is a guide to help skiers and snowboarders choose the best season pass options for them, based on how much they plan to ski and ride and where. All passes are available for purchase at www.epicpass.com.
Vail Resorts 2013-2014 Season Pass Options for Lake Tahoe Skiers and Snowboarders
·  The Tahoe Local Pass:The best way to access Heavenly, Northstar and Kirkwood Seven Days a Week. The Tahoe Local Pass includes access on Saturdays at all three resorts and limited holiday restrictions at $439 for adults and $209 for children (ages 5-12). $52 pass holder tickets are also available for purchase during restricted dates at Heavenly, Northstar and Kirkwood. The Tahoe Local Pass pays for itself in four days.
 
· Tahoe Value Pass™: Best for people who can handle a few restrictions. Available at $389 for adults and $189 for children (ages 5-12), the Tahoe Value Pass pays for itself in less than four days. The Tahoe Value Pass has holiday restrictions at Heavenly, Northstar and Kirkwood, and Saturdays are excluded at Northstar and Kirkwood. Pass holders can purchase lift tickets to Heavenly, Northstar and Kirkwood on restricted days for $52 per day.
 
· The Epic Pass™: Ski as much as you want, whenever you want at $689 for adults and $359 for children (ages 5-12). Unlimited skiing or riding at nine resorts including Heavenly, Northstar and Kirkwood in Lake Tahoe, and Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado. No restrictions. At this spring rate, the Epic Pass pays for itself in just over five days.
 
Pay $49 Down Now and Lock in The Lowest Price Available with Six Buddy Tickets
Skiers and riders should purchase their passes for next year now as these prices with six discounted single-day lift tickets, or “buddy” tickets, to ski with your friends and family are only guaranteed through April 14, 2013. Vail Resorts is making it as easy as possible for guests to lock in these prices with a $49 down payment now and the remaining balance due in mid-September 2013. After April 14th, those who purchase a season pass will receive only two buddy tickets.
 
Season Pass Insurance Option: Protect Your Pass Investment in the Event of Unexpected Circumstances
Vail Resorts encourages its guests to purchase pass insurance. All of the Company’s season pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected circumstances including sickness, injury and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes valid for the 2013-2014 ski and snowboard season.
 
Season Pass Auto Renewal Program
The Vail Resorts Season Pass Auto Renewal Program is the most convenient way to automatically renew your season pass every year, while guaranteeing next season’s lowest price. Valid on all Vail Resorts season passes, excluding college and certain senior passes. The program automatically charges $49 down to a credit card each spring, with the remainder charged in the fall for the same product pass holders purchased when initially enrolling in the Auto Renewal Program. Customers must opt-in to the Auto Renewal Program and they may cancel their enrollment at any time, prior to the following spring when the $49 down payment is charged.
 
Special Pass Holder Benefits
All Vail Resorts season pass holders will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2013-2014 ski and snowboard season.
 
Summer 2013 Benefits for Pass Holders
Skiers and snowboarders who purchase their passes this spring will also receive special benefits for this summer 2013, including access to sightseeing gondola rides at the company’s resorts.
For more information about Vail Resorts season passes or to purchase a pass online, visit www.epicpass.com.
For broadcast-quality video footage and more photos, visit The Vail Resorts Dropbox Pageor contact Kate Lessman at Vail Resorts, klessman@vailresorts.com. 303-404-1871 Please credit Vail Resorts for photos and video usage. 

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact(s)

Sally Gunter

Heavenly Communications Manager
Email: sgunter@vailresorts.com
Phone: (775) 586-4451
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