Heavenly Announces Lake Tahoe's Best 2010/11 Season Pass Deal

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19 March 2010
  • $339 Early-Season Price Is $160 Off Retail
  • New Buyers Ski or Snowboard April 2010 for Free
  • Spring Renewals Receive Two Additional $50 Buddy Tickets for April 2010
  • 2009-10 Season Extended One Week, Providing Even More Value to Current/New Passholders
  • A $49 Down Payment Option Locks in the Guaranteed Lowest Price ($339 for Adults, $159 for Children)

South Lake Tahoe, Calif./Nev. – March 19, 2009 – Today, Heavenly Mountain Resort (www.skiheavenly.com) announced that the 2010/11 Heavenly Pass – cited by numerous surveys as Lake Tahoe’s best skiing and snowboarding pass product – will be available for a limited time starting March 20, 2010, for renewal or purchase at $339 for an adult pass – a 32 percent savings off the retail price. Teen, child and senior passes are also available at reduced early-bird pricing.

The Heavenly Pass grants access to Lake Tahoe’s biggest mountain, highest elevation, longest vertical drop, most breath-taking scenery, largest snowmaking and grooming operation, finest snow surfaces and best tree skiing.

“While there may be other Lake Tahoe-area resort season passes available at around the same price, none come close to the Heavenly Pass in terms of value,” said John Wagnon, Heavenly’s vice president of marketing and sales.  “When you consider that the Heavenly Pass has fewer blackout dates to begin with and with the West Coast’s largest snowmaking system, Heavenly passholders were skiing and riding in early November when passholders at other mountains were waiting for Mother Nature to provide snow – the $339 Heavenly Pass really delivers.”

As an extra incentive to buy early, new buyers who purchase a 2010/11 season pass, paid in full, before the end of the current ski season will be rewarded with free skiing and riding from April 1, 2010, through the end of the season which has been extended through April 25, 2010. Existing pass holders who renew their pass before the end of the winter season will receive two additional $50 buddy tickets valid throughout the month of April 2010. All 2010/11 passholders receive full 2010 summer access to Gondola sightseeing as well.

All Heavenly season pass holders receive numerous benefits:
• Skiing and riding seven days per week (nine holiday blackout dates apply).
• Unlimited and unrestricted half-price tickets to any of Vail Resorts' four Colorado resorts: Vail, Beaver Creek, Breckenridge, and Keystone (no blackout dates).
• Option to purchase four, single-day, $50 Buddy tickets for friends and family during the 2010/11 season (if purchased prior to June 21, 2010).
• Option to purchase personal lift tickets on blackout dates for a $20 discount.
• Summer 2010 Gondola access.
• Discounts on ski school, food & beverage, and retail.

In addition to the season pass benefits, Heavenly has consistently improved the resort with capital investments. In the last five years, Heavenly has added a new lift, seven new trails, 25 grooming snowcats (including two winch cats), 22 automated snowmaking fan guns, a tubing hill, a zip line, an umbrella bar, expanded East Peak Lodge, and re-graded Skyline Trail as well as selectively widening or removing obstacles from numerous other runs. For 2010/11 the resort will add a 14,000-square-foot, on-mountain restaurant at the top of the Heavenly Gondola near Tamarack Express.

The $339 Heavenly Pass will only be available through June 20, 2010. Heavenly offers a $49 down-payment option that will hold the $339 price until the balance is paid in full in September. Pass use, benefits and incentives (with the exception of summer Gondola access) will not be awarded until the pass is paid in full. The remainder of the pass price will be charged to the purchaser’s credit card on or around September 15, 2010.

Epic Season Pass
For the ultimate season pass experience offering unlimited, unrestricted skiing and snowboarding at five of America’s top resorts, the Epic Season Pass (www.epicpass.com) offers 17,400 acres of terrain, 128 chairlifts and 722 trails at six resorts – Heavenly, Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin – from opening day in the fall until closing day in the spring, including every holiday in between with no blackout dates, for only $599 for adults and $299 for children, ages 5-12, through May 31, 2010. The $49-down payment option is also available on the Epic Season Pass.  New this year is the Epic 7-Pack™: A seven-day unrestricted ticket that skiers and snowboarders can use at any one of Vail Resorts’ five mountain resorts and Arapahoe Basin anytime during the season for a price of $449, or almost 35 percent off of a single-day lift ticket price.

Season passes can currently be purchased in-person at the two Heavenly season pass offices, located at the Gondola and California Lodge, by calling 1-800-HEAVENLY, or by visiting www.skiheavenly.com.

Heavenly’s prices for all 2010/2011 pass products are as follows (Heavenly reserves the right to change prices at any time):

Product/Pricing
 
Pricing through 6/20/10
 
 
 
Adult Heavenly Pass (19-64) – Valid 7 days/week, with blackout dates
 
$339
Teen Heavenly Pass (13-18) – Valid 7 days/week, with blackout dates
 
$269
Child Heavenly Pass (5-12) – Valid 7 days/week, with blackout dates
 
$159
Senior Heavenly Pass (65+) – Valid 7 days/week, with blackout dates
 
$269
 
 
Pricing through 5/31/10
 
 
 
Adult Epic Pass(13+) – Valid 7 days/week, no blackout dates
 
$599
Child Epic Pass(5-12) – Valid 7 days/week, no blackout dates
 
$299
Adult Epic 7-Pack (13+) – 7-day ticket, no blackout dates
 
$449
Child Epic 7-Pack (5-12) – 7-day ticket, no blackout dates
 
$219


Blackout Dates for the Heavenly Passes:
Thanksgiving:    Friday, November 26 and Saturday, November 27, 2010
Holiday:    Monday, December 27 through Friday, December 31, 2010
Presidents’ Weekend:  Saturday, February 19 and Sunday, February 20, 2011

About Heavenly
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States.  In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company also holds a majority interest in RockResorts, a luxury resort hotel company with eleven distinctive properties across the United States. Vail Resorts Development Company is the real estate planning, development, construction, retail leasing and management subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

For more information on Heavenly, please visit www.skiheavenly.com or call 1-800-HEAVENLY.

About Vail Resorts

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

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