Lake Tahoe, Calif./Nev. – February 26, 2011 – Two-and-a-half feet of light, dry snow fell on Heavenly Mountain Resort (www.skiheavenly.com) over the last 48 hours, creating a winter paradise for skiers and snowboarders, and setting up conditions to be superb in the spring.
Year-to-date snowfall at Heavenly is up 46 percent.
“We’ve been living a charmed life this winter,” said John Wagnon, Heavenly’s vice president of marketing and sales. “Seven feet of snow in November, another 10 in December and now nine here in February. This is easily one of the best snow years in recent memory, which should make spring skiing and riding fantastic.”
B-ROLL ALERT: SNOW FOOTAGE AVAILABLE
Broadcast-quality footage shot today, February 26, 2011, will be available by 3:00 p.m. PST upon request or by visiting https://files.me.com/vail.resorts/omezr3.mov and accessing the “Heavenly” folder.
Heavenly snow photos snapped this morning will be available at:
Another storm is slated for the first few days of March to complement a great schedule of events and promotions:
Win a Heavenly Vacation with EpicMix
Heavenly/Northstar season pass holders and PEAKS (http://www.snow.com/peaks) lift ticket buyers are able to take advantage of the new EpicMix technology (www.epicmix.com), an online and mobile application which allows them to capture their ski and ride experience and digitally share it with friends and family. Those guests who activate their free EpicMix account by March 11, 2011 and check in at least once during the 2010-11 season, will automatically be entered to win a grand prize of a dream Heavenly vacation featuring a five-night stay at the Marriott Grand Residence at the Heavenly Gondola, demo skis or snowboards, private ski or snowboard lessons, a complimentary on-mountain lunch and a five-day car rental, valued at almost $5,000. Please visit http://www.skiheavenly.com/deals/epicmixgiveaway.aspx for details.
Tahoe South Winter Snow Blast, March 18-19
Tahoe South Winter Snow Blasts combine cutting-edge musical acts at Harrah’s South Shore Room, which is celebrating over 50 years of entertaining visitors to Lake Tahoe, with a true slopestyle competition on Heavenly’s Ante Up Terrain Park, comprised entirely of recycled features including tractor tires, water tanks, corrugated metal and snowmaking pipes. March events include: Ghostland Observatory on March 18. For the most current information on upcoming shows and to purchase tickets, visit www.ltsnowblast.com, or download the free “Lake Tahoe Life” ski and nightlife app for the iPhone or Android mobile devices.
Heavenly SpringLoaded 2011, April 9-16
Heavenly’s annual spring break skiing and riding celebration is back, filled with California sunshine, Heavenly’s famous spring conditions, the infamous pond skimming contest…plus much, much more. Off the mountain there’s non-stop action with world-class entertainment, après-ski parties, and the South Shore’s 24-hour nightlife. Highlights for this year’s event include the Gunbarrel 25 hosted by skiing legend Glen Plake, the finals of the Stateline Showdown amateur slopestyle competition and two rounds of Heavenly's infamous pond-skimming championships! Off the mountain, the party will continue around the clock with concerts from the Cold War Kids and G. Love & Special Sauce at Harrah’s Lake Tahoe.
Spring Deals as Good as the Snow
Pay for three nights lodging and two days of skiing and receive one extra night and day of skiing free! That's a savings of almost 30%! To book, visit: http://bit.ly/gJcnkS.
With so much to do in Tahoe, it’s hard to decide how to spend your weekend! How about two nights at Harrah's Hotel & Casino, one day skiing or riding at Heavenly, and a Couples Package at Body Essentials Spa in the Heavenly Village, starting at just $345 per person! Or for the same price, you can choose to take a snowmobile tour with Zephyr Cove instead of skiing or riding! Better yet, stay an extra day and do all three! To book, visit: http://bit.ly/i9VL2H.
For information on booking a snowsports vacation package, go to www.skiheavenly.com.
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com. For more information on Heavenly, please visit www.skiheavenly.com or call 1-800-HEAVENLY.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.